The Maroon team includes the successful start-up and spin-off of two standalone technology service businesses: Maroon Alchemy and Tru Measure. Maroon Alchemy analyzes sentiment and thematic extraction of the public Internet and social media. Tru Measure captures post-click consumer engagement resulting from interaction with digital and mobile advertising.
Through our long-term client relationships, Maroon has aided media companies through the following types of professional services engagements:
* Successful introduction of European and Indian digital media product to the US market
* New market expansion in mobile, performance advertising, social media and reputation management
* Technology due diligence on behalf of our Publisher clients looking to acquire digital media products/services
* Technical project management, including management of international software development teams using Agile development methodology
* Corporate program management, providing the structure and discipline required to execute on corporate strategies
* Capital advisory, playing matchmaker between our digital media clients and funding partners with whom Maroon has long-standing relationships
Prior to founding Maroon in August 2006, Christopher Tippie, 38, served as Vice President of Marketing and Client Services for WebVisible, a leading Search Engine Marketing company based in Irving, California. During his tenure at WebVisible, Tippie was responsible for new product development and reseller management working with companies such as Dex Media, RH Donnelley, McClatchy, Google, Yahoo, Microsoft and MediaNews Group
Previously, Tippie lead technology initiatives for MediaNews Group Interactive as Vice President of Service Delivery. In this capacity, Tippie managed software development, support, ad operations and program management for the interactive division of MediaNews Group, the fourth largest newspaper company in the United States. He was responsible for the online technology infrastructure including content management systems, search, archival systems, corporate email and graphical ad platforms. Tippie has also served in an executive capacity at Managed Business Solutions (MBS), the Indigio Group, and Planet Technologies.
As a Maroon partner, Tippie has served as the acting General Manager of the Newspaper Consortium – a group of 35 newspapers companies who have entered into agreements with Yahoo, Inc. He has also served as the Transition Officer for MediaNews Group heading up the integration of the online assets of the San Jose Mercury News, St. Paul Pioneer Press, Contra Costa Times and Monterey Herald. Tippie earned his Masters in Business Administration from the Cox School of Business at Southern Methodist University and his Juris Doctor from the Dedman School of Law at Southern Methodist University. He also holds a BA in Economics from Marietta College. Chris Tippie lives a charmed life living in Crested Butte, Colorado. He is married to photographer Andrea Tippie. They have two wonderful daughters, Eleanor and Samantha and enjoy spending as much time as possible in the high country.
Chris Tippie can be reached ctippie@maroonventures.com or 303.807.2022.