Comments for Maroon Ventures Blog http://www.maroonventures.com/blog Interactive sound and fury from the partners of Maroon Ventures Thu, 09 Sep 2010 18:59:39 +0000 http://wordpress.org/?v=2.6 Comment on An opportunity for newspapers? by Tim Repsher http://www.maroonventures.com/blog/?p=97#comment-337 Tim Repsher Tue, 18 Nov 2008 16:15:31 +0000 http://www.maroonventures.com/blog/?p=97#comment-337 We have seen positive response to adding in text messaging trigger codes to print to make the ad interactive. A unique code that lets the advertiser and media property know what ad had best response. Instead of driving a user to new technology or waiting for scanning programs for 2d codes, use what 100million+ media consumers already use daily...text messaging. Unique codes to measuere ad response, and deliver to conumer redirect info for more info online/offline, or include wap url to push to mobile web page or simply a click to call phone number to the client's business. Using new media and tie it to well known traditional media is easier for advertisers to handle. Bundle and Package and lead your clients to thier new customers. We have seen positive response to adding in text messaging trigger codes to print to make the ad interactive. A unique code that lets the advertiser and media property know what ad had best response. Instead of driving a user to new technology or waiting for scanning programs for 2d codes, use what 100million+ media consumers already use daily…text messaging. Unique codes to measuere ad response, and deliver to conumer redirect info for more info online/offline, or include wap url to push to mobile web page or simply a click to call phone number to the client’s business. Using new media and tie it to well known traditional media is easier for advertisers to handle. Bundle and Package and lead your clients to thier new customers.

]]> Comment on An opportunity for newspapers? by Glenn Franxman http://www.maroonventures.com/blog/?p=97#comment-336 Glenn Franxman Thu, 30 Oct 2008 04:44:31 +0000 http://www.maroonventures.com/blog/?p=97#comment-336 It is interesting that the most targetable channels for advertising seem to have the highest neutral and negative ratings. The neutrality appears to correspond to the ignorablilty and the negativity seems to follow the inverse of ignorability, while the positive scores align more with channels with entertaining and informative ads. It is interesting that the most targetable channels for advertising seem to have the highest neutral and negative ratings.
The neutrality appears to correspond to the ignorablilty and the negativity seems to follow the inverse of ignorability, while the positive scores align more with channels with entertaining and informative ads.

]]> Comment on An opportunity for newspapers? by Jay Small http://www.maroonventures.com/blog/?p=97#comment-333 Jay Small Mon, 08 Sep 2008 11:22:50 +0000 http://www.maroonventures.com/blog/?p=97#comment-333 Exactly why Google Print ads in the U.S. already use a form of scannable bar code: scan it with a laser reader and get more information from the advertiser. And it's not the CueCat revisited, either. Googlers make no secret that the codes today are popular only in Japan -- where people use bar code scanners built into their mobile phones! Yet Google sees enough potential to make room for the codes in Stateside ads, knowing almost no one here has phones that will scan ... yet. Exactly why Google Print ads in the U.S. already use a form of scannable bar code: scan it with a laser reader and get more information from the advertiser.

And it’s not the CueCat revisited, either. Googlers make no secret that the codes today are popular only in Japan — where people use bar code scanners built into their mobile phones! Yet Google sees enough potential to make room for the codes in Stateside ads, knowing almost no one here has phones that will scan … yet.

]]> Comment on Get the Wall Street Journal on your Blackberry by Blackberry Insider - All your Blackberry News » Get the Wall Street Journal on your Blackberry http://www.maroonventures.com/blog/?p=94#comment-331 Blackberry Insider - All your Blackberry News » Get the Wall Street Journal on your Blackberry Fri, 05 Sep 2008 17:34:14 +0000 http://www.maroonventures.com/blog/?p=94#comment-331 [...] Original post by Bob Benz [...] [...] Original post by Bob Benz [...]

]]> Comment on Need to catch up Social Networking in a hurry? by Jeremiah Owyang http://www.maroonventures.com/blog/?p=65#comment-330 Jeremiah Owyang Wed, 30 Jul 2008 20:44:12 +0000 http://www.maroonventures.com/blog/?p=65#comment-330 hey thanks, be sure to go into the digest archives to find more! hey thanks, be sure to go into the digest archives to find more!

]]> Comment on Yet Another iPhone Review by Stan Gauss http://www.maroonventures.com/blog/?p=64#comment-329 Stan Gauss Sat, 26 Jul 2008 18:40:13 +0000 http://www.maroonventures.com/blog/?p=64#comment-329 Chris, I'm with you on everything. I'm actually testing a clone made by LG called Dare. It's on the Verizon network which for us East Coast guys is 100x better. The phone quality, email, and network with the Dare are much better than my 3G. The battery life is at least 3x greater. My main reason for using the Iphone is the apps. I doubt LG will ever catch up to Apple on those but it's a fun test anyway. Chris,

I’m with you on everything. I’m actually testing a clone made by LG called Dare. It’s on the Verizon network which for us East Coast guys is 100x better.

The phone quality, email, and network with the Dare are much better than my 3G. The battery life is at least 3x greater.

My main reason for using the Iphone is the apps. I doubt LG will ever catch up to Apple on those but it’s a fun test anyway.

]]> Comment on Hi, I’m Mike. And you are? by Eric Owen http://www.maroonventures.com/blog/?p=21#comment-321 Eric Owen Tue, 08 Jul 2008 15:14:10 +0000 http://www.maroonventures.com/blog/?p=21#comment-321 Great insight...... As some sage once penned.... I am today a product of every person I've meet, every word I've spoken, and every thing thing I've touched. But the me that is possible is to be shaped by those I have yet to meet, the words I have yet to speak, and the things I have yet to touch. Great insight…… As some sage once penned…. I am today a product of every person I’ve meet, every word I’ve spoken, and every thing thing I’ve touched. But the me that is possible is to be shaped by those I have yet to meet, the words I have yet to speak, and the things I have yet to touch.

]]> Comment on Zen and the art of ad serving … by Stan Gauss http://www.maroonventures.com/blog/?p=63#comment-314 Stan Gauss Wed, 02 Jul 2008 00:22:44 +0000 http://www.maroonventures.com/blog/?p=63#comment-314 Bob, Great simplification! Thanks. It's also another reason why newspapers should continue the audience based selling movement. Training sales reps on targeted sales will definitely begin to help the SMB get it. Once the systems are catch up as you and Greg explained our lives will be much easier. Bob,

Great simplification! Thanks.

It’s also another reason why newspapers should continue the audience based selling movement. Training sales reps on targeted sales will definitely begin to help the SMB get it. Once the systems are catch up as you and Greg explained our lives will be much easier.

]]> Comment on A response to Ken Doctor’s Yahoo! treatise … by Paul Pedersen http://www.maroonventures.com/blog/?p=62#comment-308 Paul Pedersen Fri, 27 Jun 2008 18:27:49 +0000 http://www.maroonventures.com/blog/?p=62#comment-308 Great take on the situation, Bob. Our friend Jay sent the following article last week. It really put the Yahoo concerns in perspective. http://searchengineland.com/080620-094239.php Great take on the situation, Bob. Our friend Jay sent the following article last week. It really put the Yahoo concerns in perspective.
http://searchengineland.com/080620-094239.php

]]> Comment on The end of the world as we know it by Maroon Ventures Blog » Blog Archive » Ditch those minutes - VOIP for the iPhone http://www.maroonventures.com/blog/?p=17#comment-293 Maroon Ventures Blog » Blog Archive » Ditch those minutes - VOIP for the iPhone Mon, 09 Jun 2008 19:05:51 +0000 http://www.maroonventures.com/blog/?p=17#comment-293 [...] I ranted about a month or so ago, the VOIP iPhone app was finally built. The new iCall app for the iPhone does it. [...] [...] I ranted about a month or so ago, the VOIP iPhone app was finally built. The new iCall app for the iPhone does it. [...]

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